How To Maximize The Advantage Of Banner Advertising

Tweet Follow @banner_buzz Pin It

Regardless if a company has been in the industry for decades or is fairly new to the scene, it is pertinent that businesses have an eye-catching banner.

Outdoor advertising methods are some of the earliest forms of marketing in the industry and they have proven to be valuable to businesses of all sizes because it is hard to ignore a message that leverages "simplicity, humor, surprise" as well as a great story, as the Outdoor Advertising Association of America explained. 

Banners can be found in multiple places. Whether it be on somewhere as small as a bus bench, where it has the potential to grab the attention of 35,000 to 50,000 onlookers per day, or a billboard along a popular highway, these custom displays continue to play a role in the adverting market because they have proven their keep.

Regardless if a company has been in the industry for decades or is fairly new to the scene, it is pertinent that businesses have an eye-catching banner. If it is done poorly on the first try, it is unlikely that the customer will give you another chance.

"Your sign should be sufficiently bright and conspicuous to attract attention and sufficiently informative to let prospective customers know what's sold there," Entrepreneur Magazine writes.

This can be achieved with a powerful and vibrant vinyl banner. Businesses that may not have extensive marketing experience may want to provide blocks of text or multiple image on a single banner, but it is important to keep it simple. Marketing Profs contributor Kim Stearns offers insight on how organizations should make the most out of their banners Because onlookers spend an average of three seconds looking at banner, it is important that each moment counts. This can achieved a few different ways.

1. Balance of text and images - The message should be loud and clear. Whether that is reinforced with the graphic or the text, these two pieces of the banner need to bounce off one another in order to "speak to the viewer."
2. Keep it simple - This sounds a lot more difficult than it really is. Often times, we spend too much time explaining a recent event, but banners don't allow that type of time. The theme of the banner should be clear.
3. Use less words - Stearns recommends limiting a message to eight words, but this largely depends on the type of banner your business is using. Remember to think about tips number one and two.

Banner advertising has the potential to make a lasting impression, it just takes meticulous planning first. BannerBuzz can help companies that want to expand their reach with a thought-provoking custom banner.